What is promo abuse?
Promo abuse (bonus abuse) is the systematic extraction of marketing incentives—welcome bonuses, referrals, or coupons—using fake or recycled identities rather than genuine new customers.
Typical pattern
Bursts of registrations from one device or BIN, thin KYC, immediate withdrawal of the bonus, then abandonment. Card testing often sits next to it when the payment method is stolen.
How Naiza applies it
Evaluate registration and first-funding events with device fingerprints, velocity, and lists. Multi-accounting rules catch farms. Do not BLOCK every coupon user; REVIEW clusters and then list confirmed abusive fingerprints.
Policy
Marketing owns the offer; risk owns the farm. Write the rule as identifier + action + window + threshold so operations can defend a declined bonus.
Frequently asked questions
Short answers written so search and answer engines can cite them.
What is referral fraud?
A form of promo abuse where the same person or device creates both referrer and referee accounts to harvest credits.
Is promo abuse money laundering?
Not by itself. It is first-party incentive fraud. Mule networks can use the same accounts later, which is why device linking still matters.
Which events should we send?
Signup, first deposit, referral-claim, and withdrawal. Attach the same customer external id and device fingerprint on each.